the
OUTspoken.
Brand Voice & Editorial Strategy
I help brands define their voice, sharpen their messaging and develop a verbal identity that’s authentically on brand.
Personality isn’t just for humans.
Every brand has a personality. But does yours come through in the way you communicate?
Your brand voice is the character behind everything you say. Your tone is how you express that character to different audiences and in different situations.
One stays consistent. The other adapts.
Together, they create a verbal identity that helps your audience recognise your brand, understand what you stand for and build trust in what you say.
That’s the difference between simply communicating and being recognisable.
Find your voice. Make it count.
Brand voice & messaging
Defining your brand personality, verbal identity and messaging, with practical guidelines that keep everyone speaking the same language.
Editorial strategy & copywriting
Developing editorial direction, thought leadership and content that brings your brand’s personality to life.
Fractional editorial leadership
Ongoing strategic and editorial guidance to maintain a consistent brand voice across your channels, teams and external partners.
A little about the OUTspoken.
Hello, I’m Louise.
I’ve spent more than a decade working with brands across hospitality, travel, luxury tourism and international events.
From developing the voice of an international hospitality conference brand to creating the brand voice and editorial content for luxury hospitality businesses, I’ve learned that the most effective communication starts with understanding the business behind the words.
I combine brand thinking with hands-on editorial experience to help businesses communicate in a way that feels natural to them and meaningful to their audience.
And I’m not afraid to challenge a message when I think we can make it better.
After all, there’s a reason I called my consultancy the OUTspoken.
Got something to say?
Let’s talk.
Whether you’re developing a new brand, refining an established voice or looking for someone to take the lead on your editorial strategy, let’s connect.